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In today's digital age, having a strong online presence for your business is super important. Search Engine Optimization (SEO) is the key to getting your website noticed on search engines like Google. But you don't need to be a tech expert to understand the basics. In this blog, we'll take you through five common SEO mistakes that you should steer clear of to make sure your site does well online.
1. DON'T forget about mobile users
Many people use their phones to browse the internet. If your website doesn't work well on phones and tablets, you're missing out. Search engines like Google prefer mobile-friendly websites. So, make sure your website looks good and works smoothly on mobile devices. Furness Media can help make sure your site is optimised for all the different devices people use to browse the internet.
2. DON'T stuff keywords
Keywords are words or phrases that people use to search for things online – for example: ‘website design in Cumbria’. Using keywords is good, but overloading your content with them is a common SEO mistake. It makes your content hard to read and can hurt your website's ranking. Instead, use keywords naturally and focus on providing helpful information.
3. DO pay attention to page speed
Have you ever left a slow-loading website because it took too long to open? Many people do the same. Slow websites can lead to higher bounce rates and lower search engine rankings. Speed up your website by reducing image sizes and removing unnecessary elements like huge video files and extra images that aren’t needed.
4. DO use good titles and descriptions
Think of meta titles and descriptions as labels for your content. They help search engines understand what's on your pages. Neglecting them is a common SEO mistake. Create clear and accurate titles and descriptions that give search engines and users a good idea of what's on your pages.
5. DO build quality links
Backlinks are like recommendations from other websites. They can boost your website's credibility and ranking. But not all backlinks are helpful. Quality matters more than quantity. Get links from trustworthy and relevant websites within your industry.
In summary, these five common SEO mistakes are easy to avoid. Make sure your website is mobile-friendly, don't overuse keywords, keep your pages fast, use good titles and descriptions, and focus on quality backlinks.
By following these simple guidelines, you can improve your website's chances of ranking higher on search engines and getting more visitors. Remember, SEO is an ongoing effort, and staying updated on best practices will help your website succeed in the long run.
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