Web design best practices

Web design best practices - that make our hearts skip a beat!

Love is in the air, and here at Furness Media, we're celebrating Valentine's Day by sharing some web design best practices that truly make our hearts skip a beat. Crafting websites that not only look stunning but also function seamlessly is our love language! Here are five essential best practices we always stick to when creating websites for our clients.

Responsive Design: A website that looks great and works well on all devices is essential in today's digital world. That's why we always prioritise responsive design. Whether your visitors are browsing on a desktop, tablet, or smartphone, they'll enjoy a seamless experience that adapts to their screen size. From fluid layouts to flexible images, responsive design ensures your website looks fantastic no matter how it's accessed.


Intuitive Navigation: We believe that navigating a website should be as easy and enjoyable as strolling through a beautiful park hand in hand! That's why we pay close attention to navigation design. Clear menus, logical page hierarchy, and intuitive navigation paths guide users effortlessly through your website, helping them find what they need without any confusion. After all, a smooth navigation experience is key to keeping visitors engaged and happy.

Engaging Visuals: Just like a captivating love story, your website should draw visitors in from the moment they arrive. That's why we believe in the power of engaging visuals. We can capture stunning photographs of your business, products or team and create eye-catching graphics to capture attention and create a memorable user experience. After all, compelling visuals not only enhance the aesthetic appeal of your website but also help convey your brand message and evoke emotion in your audience.


Effective CTAs: Just like whispering sweet nothings, well-crafted call-to-actions (CTAs) can encourage action and engagement on your website. Persuasive CTAs can guide visitors towards desired actions, whether it's making a purchase, signing up for a newsletter, or contacting your business. By strategically placing clear and compelling CTAs throughout your website, we help drive conversions and turn visitors into loyal customers.

Quality Content: Like love letters to your audience, quality content is the heart and soul of your website. That's why we always emphasise the importance of creating engaging, informative, and relevant content. From captivating copy to stunning visuals, we work with you to craft content that resonates with your audience and tells your unique story.

In conclusion, these web design best practices are the foundation of every website we create at Furness Media. By prioritising responsive design, intuitive navigation, engaging visuals, effective CTAs, and quality content, we ensure that every website we build not only looks beautiful but also performs brilliantly. Happy Valentine's Day from our team to yours!

If you've got a website project you'd like to get off the ground - get in touch with us, we'd love to hear from you!

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