When to post on social media

When to post on social media - do you ever find yourself wondering exactly when on earth to hit that post button on social media? We’re with you on this struggle – juggling your business operations while trying to keep up with the ever-changing world of social media is super tough to navigate. In today’s blog we’re sharing our insights and experience on when to post your business updates to Instagram, Facebook and LinkedIn. Let’s have a look…

Facebook, Instagram, and LinkedIn may seem like they operate on the same playing field, but each platform has its own peak times for engagement.

Facebook: For businesses who are looking to be targeting local audiences, posting on Facebook between 9 am and 12 pm on weekdays tends to return the best results. Lunch breaks and commuting times are when people are often scrolling through their feeds, so it’s a good idea to make sure your content is front and centre during these times.

Instagram: It's all about the visuals on this platform but timing when you share them matters just as much. Aim to post between 10 am and 1 pm on weekdays, with a bonus tip: Wednesdays and Thursdays tend to see higher engagement rates. Think of it like this – if people have the midweek blues, your post might just be the pick-me-up they need!

LinkedIn: The platform of the professionals. If you're targeting other businesses or professionals in your area, weekdays between 10 am and 12 pm are your golden hours. It's when the workday is in full swing, and people are scrolling through their feeds in between meetings or over a quick coffee break.

Remember, consistency is key. It's not just about posting at the right times; it's also about maintaining a regular presence on these platforms. Setting up a content calendar is a great idea to keep up with a consistent posting schedule – and having content planned and scheduled in advance really takes the pressure off too!

There’s even more you can do to find out the ideal posting schedule that works for you and your followers. Don't forget to track your engagement metrics. Experiment with posting times and see what works best for your specific audience and make use of performance insights on social media platforms so you can see exactly which type of content and when you post it is resonating most with your audience. Social media algorithms are constantly evolving, so staying flexible and adapting your strategy is essential.

Timing your social media posts just right can truly benefit your local business. It may be impossible to nail it and get thousands of likes every time, but using these tips can help you to connect with your audience when they’re most active. Happy posting!

For more tips and insights take a look at our other blog posts - and don't forget to follow us on Facebook.

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