If you’re a business owner, Instagram is a brilliant tool for connecting with customers and building your brand. But growing your audience can sometimes feel like shouting into the void. The good news is that it doesn’t have to be that way. In the blog today we're sharing 5 ways to get more Instagram followers without spending hours glued to your phone or turning into a social media expert!

Post consistently - but keep it simple

You don’t need to post every day, but you do need to show up regularly. Aim for 2–3 posts a week so your profile stays active and people know you’re open for business. Planning your content in advance (a simple calendar or notes app will do) can take the stress out of it.

Use local hashtags

If you’re trying to reach real people nearby, forget vague tags like #instagood. Instead, use hashtags that mention your town, area or region – like #BarrowBusiness or #UlverstonFood. This helps the right people find you, especially if you’re a bricks-and-mortar business.

Be a bit more ‘You’

People love seeing the faces and stories behind the business. Whether it’s a quick behind-the-scenes snap, a photo of your team, or just a friendly update, showing the human side of what you do builds trust. It also makes your feed more interesting - which, in turn, helps get more Instagram followers.

Engage with others (not just your own posts)

This one’s often overlooked. Spend 10 minutes a day liking, commenting, and replying to other people’s content - especially those in your local area or industry. It makes your account more visible, and people are much more likely to follow someone who’s taken the time to engage with them.

Make it easy for people to follow you

This might sound obvious, but double-check your links. Is your Instagram handle on your website, email signature, and business cards? Do you mention it in person or in your shop? Small tweaks like this can make a big difference - and help get more Instagram followers without even picking up your phone.

Growing your audience doesn’t have to be overwhelming or time-consuming. With a bit of consistency, connection and a personal touch, it’s absolutely possible to get more Instagram followers in a way that feels natural and genuine - and actually brings you more business, too.

Need help getting started or want someone to take it off your plate entirely? We’re just a message away. Get in touch today - and don't forget to follow US on Instagram for more!