Why your website must be mobile friendly

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If you’ve ever tried to use a site on your phone and found yourself pinching the screen to zoom in, struggling to tap the tiny little buttons, or waiting ages for a page to load... You’ll know how frustrating it can be. Now imagine that’s how a potential customer experiences your website for the first time. Not good!

It's one of the clearest reasons why your website must be mobile friendly. People expect things to work smoothly on their phones, and if they don’t, they’ll often leave and look elsewhere. Over 60% of traffic to website is on mobile these days - and if your site is awful on mobile, the customer will head straight for the exit! Small businesses and local organisations could lose someone to a competitor just because their site wasn’t easy to use on a smaller screen.

Let’s say you run a local hairdressers. A new customer might be searching on their phone for a last-minute appointment while they’re out and about. If your website loads quickly, shows your services clearly, and lets them book with just a few taps... Then you’ve made their life easier - AND they’re more likely to choose you. If your site is slow or hard to navigate, they're not likely to stick around.

Another reason why your website must be mobile friendly is visibility. Search engines like Google take mobile usability into account when deciding which sites to show in search results. It's a big factor in their ranking system. If your site isn’t mobile-friendly, it might not appear as high up as it could. That's especially true when people are actually searching on their phones.

It’s not about having the most high-tech design with all kinds of coding trickery on your site. It’s actually more about making sure your website works well for the people who use it. That means clear text, simple navigation, and fast loading times, no matter the device.

If you’re thinking about updating your website, or wondering whether it’s still doing its job, it’s worth asking: how does it feel to use on a phone? Because in 2025, why your website must be mobile friendly isn’t just a technical detail - it’s a key part of how your business connects with people. Here at Furness Media our responsive design makes sure that all our websites are optimised to work across platforms, including mobile, tablet and PC.

Ready to chat about your website project? Get in touch today. And don't forget to follow us on Facebook for news, insights and behind-the-scenes stuff!

    
 
 
         
   Thornleigh Christian Hotel 
 
 
 
 Trustindex verifies that the original source of the review is Google. We have recently moved to Furness Media Website Design and we couldn't be happier. The website they designed has created so much new traffic for us. We are constantly getting positive feedback from our guests about the new website. Sophie and Rosie are always at the end of the phone or email if we need them, nothing is too much trouble, they are friendly and engaging. They are also doing our newsletters, they take on all of our ideas and make them a reality. Would highly recommend and look forward to continuing working with the team.
  
 
        
   Mark Slinger 
 
 
 
 Trustindex verifies that the original source of the review is Google. Furness Media have been brilliant in supporting a number of marketing initiatives that we have developed to super charge our business growth. I would highly recommend them for any digital marketing needs.
  
 
        
   Jenni Wyllie 
 
 
 
 Trustindex verifies that the original source of the review is Google. I’ve worked with Furness Media on numerous projects, including logo design, website design and printed materials, and every experience has been fantastic. They are incredibly easy to work with - professional, approachable and genuinely helpful at every stage of the process.

Communication is excellent throughout each project and they really take the time to understand exactly what you need. They consistently deliver high quality results and go above and beyond to make sure you’re happy with the final outcome.

I wouldn’t hesitate to recommend Furness Media to anyone looking for creative, reliable and professional design services.
  
 
        
   John 
 
 
 
 Trustindex verifies that the original source of the review is Google. Fully recommend Furness Media - they've redesigned our website which has made it more professional, sleek and user friendly and made us new email footers. The work is always really well done and to spec - and it's great to support local!
  
 
        
   BarrowFull 
 
 
 
 Trustindex verifies that the original source of the review is Google. Furness Media have been fantastic to work with.

Rosie, Sophie, and team listened carefully to the brief and helped us (BarrowFull), capture behind the scenes elements of our Paint the Town project, while we developed and painted a mural for the back of Furness Business hub with artist ATMA. We wanted to make sure the project reached as many local people as possible, giving more people the opportunity to get involved, and they absolutely made this happen.

Thank you to everyone at Furness Media and Furness Business Hub 😊
  
 
        
   Mark Simpson 
 
 
 
 Trustindex verifies that the original source of the review is Google. Great communication, fast and efficient service.
  
 
        
   Kiera Monaghan 
 
 
 
 Trustindex verifies that the original source of the review is Google. Worked here today as visiting family in Barrow, up from London. Beautiful, peaceful space. Free tea and coffee and super helpful staff. Highly recommend.
  
 
        
   dee1234 
 
 
 
 Trustindex verifies that the original source of the review is Google. Professional, Local, and Creative – Highly Recommended

I contacted Furness Media to help redesign my business website for my gift shop, as I was keen to work with a local company that truly understood the challenges and behaviours of businesses in our area. From the outset, the team was approachable and professional, listening carefully to my ideas and clearly explained how they could support the project.

I was really happy with the results, and the ongoing support once the website went live was excellent. Any tweaks or changes to improve the customer experience online were carried out quickly and efficiently.
  
 
        
   Jane Steventon 
 
 
 
 Trustindex verifies that the original source of the review is Google. Brilliant company to work with. Did a fantastic job of updating my business website, love the new look. Always get a quick response to any queries or help you need. Solve any problems you have with email or website quickly and easily.
Highly recommend this local company.
  
 
        
   Naz Haque 
 
 
 
 Trustindex verifies that the original source of the review is Google. Furness Internet have been absolutely fantastic! Sophie and her team are professional, creative, and really take the time to listen to customer needs. They recently hosted and built my Bownessie website and I couldn’t be happier with the result. The whole process was smooth, friendly, and full of great ideas. Highly recommend them to anyone looking for a team who genuinely care about delivering quality and supporting your vision.