Many businesses we work with rely on Facebook to connect with customers, share updates and showcase their work. And there's a good reason for it. Facebook can be a brilliant marketing tool, we use it ourselves. BUT, if Facebook is your only online presence you could be missing out on potential customers... and if your page is locked or hacked, what happens to your loyal following? Do I need a website if I'm on Facebook? TLDR - YES they work hand in hand to help you reach your customers.

Your customers are searching in different places - so having just one place means you're missing out

When someone needs a local service, they don't always head straight to Facebook. Research shows that they usually start with a Google search. Whether they're looking for a plumber, accountant, florist or builder, they want quick info and a local business they can trust.

If you don't have a website, there's a chance those customers will find a competitor instead. A website helps your business appear in search results and gives customers a place to learn more about what you offer.

You don't own your Facebook page

One of the biggest differences between Facebook and a website is ownership.

Facebook controls the platform. They can change the layout, reduce how many people see your posts, or even suspend accounts if they think a rule has been broken. On the other hand, your website belongs to your business. You decide what it looks like, what information it contains and how customers get in touch.

Having a website gives you a reliable online home that isn't dependent on another company.

A website makes your business look more professional

People expect businesses to have websites. Even if they discover you on Facebook, many customers will still visit your website before making contact.

A professional website allows you to display your services, testimonials, photos, pricing information and contact details in one easy-to-find place.

It helps reassure customers that your business is established, trustworthy and serious about what it does.

Facebook and websites work best together

It's not about choosing one or the other. Facebook is great for building relationships, sharing updates and engaging with customers. Your website is where people can find detailed information and take the next step.

Think of Facebook as the signpost and your website as the destination.

If you're already using Facebook, you're doing something right. But relying on social media alone can limit your growth. A website gives your business more visibility, more credibility and more opportunities to generate enquiries.

The best results often come from using Facebook and a website together. While Facebook helps people discover your business, your website helps turn visitors into customers.

You can read more insights and advice on our blog... and don't forget to follow us on Facebook too!