Do I really need a new website... Or can I just update my old one?

It’s a fair question, and one we hear quite often. If you’ve already got a website, it’s going to be tempting to choose to patch things up here and there rather than start again. Maybe you’ve thought to yourself: “If I just change a few words, add a new picture and update my contact details, that’ll do for now.”

But try thinking of it like this: a website isn’t just a digital equivalent of a flyer. It’s more like your shop window. If the paint is peeling, the glass is smeared and dirty and the door sticks... people are less likely to come inside! You might still be selling the same great products or services. But if your online presence doesn’t look or feel up to date, potential customers can lose confidence in your company. And that's even before they’ve spoken to you.

An older site can also have hidden problems. Maybe it doesn’t work properly on mobiles, takes ages to load, or isn’t easy to find on Google. These issues don’t just annoy visitors to your site. They actively stop people from engaging with your business. And while small tweaks can help, sometimes the technology behind the site is so dated. That means that fixing it is a bit like patching up an old car. You’ll spend money but it will never run like new.

That’s why many businesses we speak to choose to refresh rather than repair. A bespoke, modern website doesn’t just look better (although this really helps!). It’s also built around what your business actually needs today. That could mean mobile-first design so customers can easily use it on their phones. It could be proper SEO so people searching on Google can actually find you. Or it could mean features that save you time, like online booking or contact forms.

So, do you need a new website? The answer is YES if your current one feels tired, dated and hard to use. Think of it less as an expense and more as an investment in making your business look its best - and make the best first impression on your customers.

If you're ready to take your website to the next level and drag it into the present day with a fresh new look and modern functionalities, we'd love to hear from you! Let's chat about what your website needs, what features it should have and how you'd like it to look. Don't forget to follow us on Facebook too for more insights and behind the scenes posts!