Building up your business page on Facebook can feel like an agonisingly slow process. Even more so if you're not sure what actually works anymore. You might post now and then, maybe you share an offer or a photo, but the follower numbers don’t seem to budge. So, how do you get more Facebook followers in 2025? And, probably more vitally, how do you turn them into paying customers?

In this blog we're sharing our simple and realistic advice - and tips that mean you won't be glued to your phone all day and you can actually do the business of... whatever your business is!

Followers aren’t everything - but they’re not nothing either

Having a big following doesn’t guarantee you'll get a load of sales, but visibility does help. Think of it like word of mouth from friend to friend, only, it's online. The more people who see your posts, the more likely it is that someone out there will think, 'Oh, I need that product/service/course etc.'

If you're a dog groomer in Ulverston, for example, posting cute before-and-after photos of dogs is really great content. But sharing local tips ('best local dog walks'/ 'dog-friendly cafes') or tagging your town helps people in your area find you. That’s the kind of thing that can help you get more Facebook followers in 2025 - people who are actually interested, local and relevant.

Should you follow people back?

If it’s your personal profile, you can totally do what you like! But when we’re talking about a business page, it’s less about following and more about engaging. You can leave thoughtful comments on local pages as your business profile, reply to questions in local groups, and support other businesses nearby by sharing their content and collaborating. This builds visibility and trust.. without having to shell out a lot of money on ads.

Does posting regularly actually help?

Yes, but you definitely don’t need to post daily. Once or twice a week is enough as long as you’re consistent. It keeps your page active and shows that you’re open for business - but it doesn't involve you being tied to your phone all day every day thinking up new content! Try sharing behind-the-scenes video clips, quick tips, or answering common questions customers ask. Regular posting is one of the best (and also free) ways to get more Facebook followers in 2025.

Final thoughts

Don’t overthink it. Show what you do, speak in your own voice, and connect with people in your local area. If someone likes what they see, they’ll follow, they'll share it with a friend and eventually, they might buy. That’s the real goal when you're trying to get more Facebook followers in 2025: visibility that leads to trust, and trust that leads to sales.

For more social media tips, have a read of our other blogs - and don't forget to actually follow us on Facebook, we'll see you there!