If you’ve ever tried to use a site on your phone and found yourself pinching the screen to zoom in, struggling to tap the tiny little buttons, or waiting ages for a page to load... You’ll know how frustrating it can be. Now imagine that’s how a potential customer experiences your website for the first time. Not good!

It's one of the clearest reasons why your website must be mobile friendly. People expect things to work smoothly on their phones, and if they don’t, they’ll often leave and look elsewhere. Over 60% of traffic to website is on mobile these days - and if your site is awful on mobile, the customer will head straight for the exit! Small businesses and local organisations could lose someone to a competitor just because their site wasn’t easy to use on a smaller screen.

Let’s say you run a local hairdressers. A new customer might be searching on their phone for a last-minute appointment while they’re out and about. If your website loads quickly, shows your services clearly, and lets them book with just a few taps... Then you’ve made their life easier - AND they’re more likely to choose you. If your site is slow or hard to navigate, they're not likely to stick around.

Another reason why your website must be mobile friendly is visibility. Search engines like Google take mobile usability into account when deciding which sites to show in search results. It's a big factor in their ranking system. If your site isn’t mobile-friendly, it might not appear as high up as it could. That's especially true when people are actually searching on their phones.

It’s not about having the most high-tech design with all kinds of coding trickery on your site. It’s actually more about making sure your website works well for the people who use it. That means clear text, simple navigation, and fast loading times, no matter the device.

If you’re thinking about updating your website, or wondering whether it’s still doing its job, it’s worth asking: how does it feel to use on a phone? Because in 2025, why your website must be mobile friendly isn’t just a technical detail - it’s a key part of how your business connects with people. Here at Furness Media our responsive design makes sure that all our websites are optimised to work across platforms, including mobile, tablet and PC.

Ready to chat about your website project? Get in touch today. And don't forget to follow us on Facebook for news, insights and behind-the-scenes stuff!